Training That Sticks Beyond the Workshop
The Problem
Companies spend thousands sending teams to training events, then watch performance return to baseline within weeks. Skills must be learned, practiced, refined, and applied over time with coaching and accountability, not delivered in one-time workshops. Generic training also misses the mark because it’s not customized to your sales process, buyer personas, or competitive landscape. Your team needs skills mapped to how they actually sell, reinforced through real deal coaching.
Three Training Programs
Sales Rep Training: RAIN Group eLearning + Coaching
Award-winning RAIN Group eLearning modules covering prospecting, consultative selling, negotiation, virtual selling, and closing combined with personalized coaching from Sales Xceleration Advisors. The curriculum is modular, flexible, and proven to drive behavior change.
What’s included:
- 70+ modular training blocks covering every stage of the sales cycle
- Micro-learning videos and exercises for comprehensive skill building
- Interactive practice sessions with feedback and application
- Regular coaching sessions reinforcing training and ensuring field implementation
Investment: $985 per user for one-year access to all 11 RAIN Group programs, plus application coaching sessions based on frequency and duration.
Best for: Sales teams needing consultative selling skills, prospecting capability, or previous training that hasn’t translated to results.
Certified Sales Leadership® Program
Structured program equipping new or emerging sales leaders with the skills, systems, and mindset needed to drive results. Facilitated by experienced Sales Xceleration Advisors, this course covers essential leadership principles, proven sales management practices, and tools to build high-performing teams.
What’s covered:
- Leading vs. managing: transitioning from individual contributor to leader
- Sales management systems: pipeline reviews, forecasting, accountability rhythms
- Coaching frameworks: developing reps instead of just managing numbers
- Team motivation: holding accountability while keeping sellers engaged
- Aligning team performance with organizational goals
Best for: First-time sales managers, emerging leaders stepping into management roles, or experienced managers refining their approach to drive sustained growth.
Executive Coaching & Mentoring
Confidential, customized coaching for C-suite leaders and sales professionals seeking ongoing support beyond traditional training. Whether facing a specific challenge, improving a particular skill, or needing a strategic sounding board, Sales Xceleration Advisors offer seasoned guidance.
What we provide:
- One-on-one executive coaching for CEOs, founders, and sales leaders
- Strategic advice on sales challenges and growth decisions
- Skill sharpening in specific areas: negotiations, executive presence, strategic planning
- Confidential sounding board for leadership decisions
Best for: C-suite leaders wanting to sharpen capabilities, build confidence, and hit their next performance level.
The RAIN Group Advantage
RAIN Group’s award-winning programs have trained over 500,000 sales professionals worldwide. Their Learn-Practice-Refine-Apply methodology combines micro-learning, interactive sessions, and reinforcement assignments that build confidence and expertise week by week.
Core programs available:
- Foundations of Consultative Selling
- Advanced Consultative Selling
- RAIN Sales Prospecting
- Virtual Selling
- Winning Major Sales
- RAIN Sales Management
- RAIN Sales Negotiation
- Strategic Account Management
- Selling to Senior Executives
- RAIN Sales Coaching
- 9 Habits of Extreme Productivity
Why We Succeed Across Industries
Sales Growth Imagination builds high-performing sales teams across technology, professional services, manufacturing, distribution, healthcare technology, and financial services. We succeed in any industry because we focus on the art and science of sales itself, instilling proven systems and processes that build winning teams.
Recommendations
See how Atlanta B2B companies built predictable revenue systems.
“As a Vistage Chair, I don’t take lightly the responsibility of recommending an advisor to one of my CEO members. When I introduced Dean Nolley to Raj Swami, CEO of 3iPeople, it was because I trusted Dean to bring both expertise and integrity to a critical growth challenge.
That trust was well placed. Dean stepped in as Sales Growth Architect and Outsourced VP of Sales at a pivotal moment for 3iPeople. He brought discipline, structure, and clarity to their sales organization—developing a strategic sales approach, building a scorecard for accountability, and creating the momentum Raj needed to scale in a highly competitive industry.
But what impressed me most was Dean’s servant-leader approach. He didn’t just install process—he built people. From recruiting and coaching new talent to developing the company’s current VP of Sales, Dean left a lasting mark on the culture and confidence of Raj’s team.
Just recently, Raj called to thank me for introducing Dean, sharing how grateful he was for both the results and the leadership Dean provided. As a Chair, I can say with confidence that I’d be proud to put my name behind Dean again in the future. “
“I’ve been a Business Development Manager at 3iPeople for several years, so when Dean joined as Outsourced VP of Sales—with no high-tech staffing background and replacing a seasoned VP—I was initially cautious. He quickly earned my trust by recognizing my unique challenge as the only rep outside Atlanta HQ and making sure I felt part of the team through regular meetings, best-practice calls, and ongoing coaching.
From day one, he brought structure, energy, and clarity—driving a strategic and collaborative approach. Dean built our new sales process and integrated it into our Salesforce CRM. Dean also partnered with Salesforce and a integration partner, Target Integration, to upgrade us to the right version of Salesforce, while having dynamic dashboards built to have live-time data that helps us proactively manage our pipeline. For a strategic approach to build key relationships, KnowledgeNet.ai was also integrated with web-hooks into Salesforce.
His leadership transformed our sales culture into a motivated, aligned team ready to drive revenue growth. He further found ways to help me out of the box, by making multiple introductions to Network leaders and other Trusted Advisors that he knew in Jacksonville. We were fortunate to have Dean at 3iPeople, and I know I can always count on him for guidance—because he truly cares about people and results.“
Transform Performance, Not Just Attendance
If your team needs consultative selling skills, your managers lack coaching frameworks, or previous training hasn’t translated to results, start with assessment-driven training that actually sticks.678-688-4888 (Office) | 404-307-1841 (Cell)