Sales Growth Without the Guesswork

Atlanta B2B companies hire Sales Growth Imagination when they need someone to actually build the sales infrastructure, not just recommend it. We serve as your fractional VP of Sales, implementing the systems, processes, and management rhythms that create predictable revenue growth.
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Sales Framework

Most companies patch together random sales tactics and hope something works. The Sales Xceleration Framework™ gives you a complete operating system that integrates strategy, infrastructure, management, and team development. When all four elements work together, you get predictable revenue instead of crossing your fingers and hoping your best rep closes another deal.

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Sales Infrastructure

Stop losing deals because processes live in people’s heads. We document your sales methodology, configure CRM to match how you actually sell, create playbooks that onboard reps in weeks instead of months, and build the content and tools your team uses daily to move deals forward.

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Sales Management

Great sales doesn’t happen by accident. It happens through consistent execution of disciplined activities. We install pipeline management systems, coaching cadence, performance scorecards, and forecast accuracy that give you visibility and control over your revenue engine.

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Built for B2B Companies Ready to Scale

Sales Growth Imagination serves Atlanta B2B companies across technology, professional services, manufacturing, distribution, healthcare technology, and financial services. Whether you’re a founder still closing every deal or a CEO whose sales team has outgrown its structure, we build the infrastructure that turns unpredictable revenue into a repeatable system.

Typical clients include:

  • $2M-$50M B2B companies with 5-100 employees
  • Founder-led businesses ready to transition from DIY sales to scalable teams
  • Growing companies where the CRM is underutilized and pipeline visibility is poor
  • Organizations losing institutional knowledge as experienced sellers retire
  • Companies preparing for exit who need documented processes and proven growth models

Crawl. Walk. Run.

Most companies try to scale before the fundamentals work. We take a different approach: slow down to get things working correctly, build sustainable processes, then scale what’s proven.

Our engagement typically follows this path:

1. Discovery & Assessment
We assess your current sales operation across the Sales Xceleration Framework™: strategy, infrastructure, management systems, and team capabilities. You get a prioritized roadmap showing exactly what needs to be built and in what sequence.

2. Infrastructure Build
We implement the highest-priority systems: CRM configuration, documented sales processes, playbooks, scorecards, hiring profiles, and management rhythms. This is hands-on work. We’re builders, not advisors.

3. Team Development
We recruit, onboard, and coach your sales team using the systems we’ve built. Whether you need your first BDR or a complete sales organization, we structure roles and develop talent that executes consistently.

4. Scale & Transition
Once your sales operation runs predictably, we help you transition leadership to an internal VP of Sales or continue in a fractional capacity. We often work ourselves out of a job, and that’s exactly the goal.

Learn How It Works

Crawl. Walk. Run.

Most companies try to scale before the fundamentals work. We take a different approach: slow down to get things working correctly, build sustainable processes, then scale what’s proven.

Our engagement typically follows this path:

1. Discovery & Assessment
We assess your current sales operation across the Sales Xceleration Framework™: strategy, infrastructure, management systems, and team capabilities. You get a prioritized roadmap showing exactly what needs to be built and in what sequence.

2. Infrastructure Build
We implement the highest-priority systems: CRM configuration, documented sales processes, playbooks, scorecards, hiring profiles, and management rhythms. This is hands-on work. We’re builders, not advisors.

3. Team Development
We recruit, onboard, and coach your sales team using the systems we’ve built. Whether you need your first BDR or a complete sales organization, we structure roles and develop talent that executes consistently.

4. Scale & Transition
Once your sales operation runs predictably, we help you transition leadership to an internal VP of Sales or continue in a fractional capacity. We often work ourselves out of a job, and that’s exactly the goal.

Learn How It Works

The 3 Components Every Scalable Sales Operation Needs

You can’t scale what isn’t documented. You can’t execute what isn’t trained. And you can’t sustain growth without a framework that holds it all together. Here’s how we build sales operations that survive turnover, onboard reps faster, and drive consistent results.

Sales Discovery

Before you invest another dollar in sales hiring, technology, or marketing, you need clarity on what’s working and what’s not. Our Sales Discovery process assesses your current operation across strategy, infrastructure, management, and team capabilities, then builds a prioritized roadmap for growth.
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SALES TRAINING

Your sales team needs structured training that builds real skills: discovery questioning, objection handling, value-based selling, and pipeline management. Training is embedded into your sales process and reinforced through ongoing coaching, ensuring application and results, not just one-time attendance.
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SALES Playbooks

Sales playbooks capture institutional knowledge before it walks out the door. We document your sales methodology, ideal customer profiles, competitive positioning, objection responses, and deal progression criteria. When processes live in playbooks, new reps ramp faster and teams execute with consistency.
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Clients We Work With

Business Growth Playbook Podcast

Co-hosted by Dean Nolley and Jeff Evans, the Business Growth Playbook tackles the real challenges B2B business owners face: broken sales processes, teams that can’t scale, and revenue that depends on one or two key people.

Every episode delivers experience-driven guidance from leaders who’ve been in the trenches. No theory. Just what works from 30+ years building sales operations from startups to Fortune 500 companies.

Recent episodes include:

  • Transforming Sales Through Affordable Training
  • Sales Strategy and Framework Deep Dive
  • Leadership Challenges Nobody Talks About

Available on YouTube, Apple Podcasts, and Spotify

Watch Latest Episodes

Recommendations

“As a Vistage Chair, I don’t take lightly the responsibility of recommending an advisor to one of my CEO members. When I introduced Dean Nolley to Raj Swami, CEO of 3iPeople, it was because I trusted Dean to bring both expertise and integrity to a critical growth challenge.

That trust was well placed. Dean stepped in as Sales Growth Architect and Outsourced VP of Sales at a pivotal moment for 3iPeople. He brought discipline, structure, and clarity to their sales organization—developing a strategic sales approach, building a scorecard for accountability, and creating the momentum Raj needed to scale in a highly competitive industry.

But what impressed me most was Dean’s servant-leader approach. He didn’t just install process—he built people. From recruiting and coaching new talent to developing the company’s current VP of Sales, Dean left a lasting mark on the culture and confidence of Raj’s team.

Just recently, Raj called to thank me for introducing Dean, sharing how grateful he was for both the results and the leadership Dean provided. As a Chair, I can say with confidence that I’d be proud to put my name behind Dean again in the future. “

Brian L. Slack

CEO Peer Advisory Board Chair at Vistage Worldwide, Inc. / Brian Slack Group Business Consulting

“I’ve been a Business Development Manager at 3iPeople for several years, so when Dean joined as Outsourced VP of Sales—with no high-tech staffing background and replacing a seasoned VP—I was initially cautious. He quickly earned my trust by recognizing my unique challenge as the only rep outside Atlanta HQ and making sure I felt part of the team through regular meetings, best-practice calls, and ongoing coaching.

From day one, he brought structure, energy, and clarity—driving a strategic and collaborative approach. Dean built our new sales process and integrated it into our Salesforce CRM. Dean also partnered with Salesforce and a integration partner, Target Integration, to upgrade us to the right version of Salesforce, while having dynamic dashboards built to have live-time data that helps us proactively manage our pipeline. For a strategic approach to build key relationships, KnowledgeNet.ai was also integrated with web-hooks into Salesforce.

His leadership transformed our sales culture into a motivated, aligned team ready to drive revenue growth. He further found ways to help me out of the box, by making multiple introductions to Network leaders and other Trusted Advisors that he knew in Jacksonville. We were fortunate to have Dean at 3iPeople, and I know I can always count on him for guidance—because he truly cares about people and results.“

Tyson McCarthy

3i People

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Find out where your sales operation stands and what’s holding you back.

678-688-4888 (Office) | 404-307-1841 (Cell)

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