Gordon shares his journey from selling cellular phones and Nextel walkie-talkies through cold calling and Yellow Pages to mastering LinkedIn as a strategic networking and sales platform. With over two decades of entrepreneurial experience and a national speaking tour with Vistage, Gordon reveals the frameworks and automation strategies that cut through the noise on LinkedIn.
What You’ll Learn:
– Why cold calling still works but takes longer, and how LinkedIn accelerates the process
– The four criteria of LinkedIn’s Social Selling Index and how to improve your score
– Profile optimization strategies that answer three questions in three seconds
– How to be selective with your network to improve algorithm performance
– The automation tools and AI strategies that create a consistency engine for outreach
– Why engagement groups may not work and what to do instead
– How tagging expands your reach through the LinkedIn spider web effect
– The interactive workshop approach Gordon uses with CEOs across the country
Key Takeaways:
Most business owners have a LinkedIn presence but don’t invest time strategically
Your LinkedIn profile should be a three second elevator pitch, not a resume
Higher SSI scores statistically lead to better conversion rates
In 2026, automation tools can help non-natural hunters maintain consistent outreach
Content should reach the right eyeballs, not just more eyeballs
Being tagged in posts increases your SSI score and expands network visibility
Timestamps:
0:00 – Introduction
0:46 – Gordon’s journey from cellular phones to LinkedIn expert
3:20 – The common struggle: finding new customers in 2026
5:00 – Why natural hunters can leverage automation for consistency
7:00 – Gordon’s national Vistage workshop tour
9:00 – Profile optimization and the three second test
12:08 – LinkedIn Social Selling Index explained
14:00 – Dean’s SSI score journey and competitive insights
16:00 – The truth about Sales Navigator and SSI scores
17:00 – Network selectivity and algorithm optimization
19:00 – Do engagement groups actually work?
21:00 – The tagging strategy and spider web effect
24:00 – Converting LinkedIn profiles into 30 second pitches
25:00 – Targeting the right prospects: new owners vs. pain-driven buyers
29:00 – The Patrick Mahomes analogy about coaching
48:00 – Dean’s Sales X engagement process breakdown
50:00 – What a typical LinkedIn engagement looks like
Connect with Gordon Ho:
LinkedIn: https://www.linkedin.com/in/gordon-ho-mba/
Website: http://www.rainmakerdots.com/
Connect with the Hosts:
Dean Nolley: Sales Growth Inspiration
LinkedIn: https://www.linkedin.com/in/dean-nolley/
Jeff Evans: J Vincent Creative
LinkedIn: https://www.linkedin.com/in/jeffevans78/