We were honored that Sales Growth Imagination, powered by Sales Xceleration, was selected as a keynote speaker at Avnir’s fourth annual Relationship Economics Summit (RES’25) held in Highlands, North Carolina.
The summit brought together an impressive Next-Up Leadership Group, including Bryan Green, Steve Kirsch, Kendra Oates, Rafael Renteria, Owen Altland, Brittany Odom, Jolie Gaston, Michael Boyd, R. Eric McCarthey, Jack Larson, David Kelly, and Avnir founder David Nour.
The Summit: Relationship Economics Meets AI
David Nour opened the day with a compelling discussion on how the landscape of business relationships is fundamentally changing. His presentation focused on how AI—specifically through platforms like Avnir—helps organizations extract significantly more value from their existing relationships by making the invisible visible.
R. Eric McCarthey followed with an impactful talk titled “From the Boardroom to the Bottom Line: What Rising Leaders Must Know,” addressing the critical gap between executive strategy and frontline execution.
Our Presentation: Avnir as a Game Changer for Sales Growth
Dean Nolley took the stage to demonstrate how Avnir serves as a game changer for building clarity in relationship management. The presentation focused on three critical areas:
Relationship Touch Cadences
Moving beyond random check-ins to strategic, intentional relationship nurturing that keeps you top-of-mind with key stakeholders.
Effective Relationship Ecosystems
Understanding that every buyer is influenced by an inner circle of internal and external relationships—and if you don’t know who they are, you shouldn’t be surprised by their decisions.
Revenue Growth Through Relationship Intelligence
The ultimate outcome: expanding wallet share with existing customers while capturing new logos through warm introductions and relationship mapping.
From Six Sigma to Sales Growth Architecture
As a Six Sigma Green Belt, Dean explained how process discipline translates directly to sales system design. Sales Growth Imagination doesn’t just design systems—we operationalize them. Every strategy, process, CRM workflow, and action is executed consistently and measurably.
This engineering mindset led to a shift in how we deliver the most value to clients.
Introducing: The Comprehensive Sales Discovery
The presentation unveiled our evolved approach that starts with a thorough Sales Discovery process—what we call the “Killer of Status Quo.”
Rather than jumping into solutions, we begin with collaborative gap analysis. From individual assessments to a prioritized Sales Gap List, we create clear, actionable roadmaps that drive both performance and profitability.
The Sales 4.0 Assessment Framework
Our discovery process evaluates four critical dimensions:
Strategy
Positioning, differentiation, competitive edge, and market focus
Methodology
Sales process, territory coverage, CRM utilization, and marketing alignment
Analysis
Goals, metrics, dashboards, and incentive structures
Organization
Roles, team structure, and leadership effectiveness
We engage owners, leadership teams, sales professionals, and customer-facing teams to uncover what’s truly working—and what’s holding growth back.
This Isn’t Another Audit
As Dean emphasized to the summit attendees, “This isn’t another audit or consulting session—it’s a hands-on, 360° deep dive into your sales operation.”
The Sales Discovery combines relationship intelligence from platforms like Avnir with the proven Sales Xceleration Framework to create a complete picture of where revenue opportunities exist in both your sales process and your relationship ecosystem.
Want to Get Started?
If you’re curious about where your sales operation stands, complete the Sales Agility Assessment at salesxceleration.com. It takes just 10 minutes and provides immediate insights into your sales effectiveness across strategy, infrastructure, management, and team dimensions.
The Relationship Economics Summit reinforced what we’ve seen firsthand: the future of B2B sales belongs to companies that combine disciplined sales processes with intelligent relationship management. When you can see the invisible networks that influence buying decisions and systematically nurture those relationships, you don’t just grow revenue—you build a defensible competitive moat.
About Sales Growth Imagination
Sales Growth Imagination is a Sales Xceleration practice serving B2B companies across Atlanta and the Southeast. We provide fractional VP of sales leadership that builds complete sales operating systems—strategy, infrastructure, management, and team development—using proven methodology and modern relationship intelligence tools like Avnir.