In this episode of Business Growth Playbook, we sit down with David Nour, founder of Avnir and creator of Relationship Economics, to discuss why most CRMs have “forgotten the R” and how AI-powered relationship intelligence is transforming the way businesses grow. David shares his incredible journey from immigrating to the US in 1981 with $100 and no English to becoming a bestselling author, executive coach, and tech founder. Now, he’s building Avnir, an AI-driven platform that helps professionals prioritize, optimize, and activate their most valuable relationships to accelerate revenue growth. What You’ll Learn:
- Why cold outreach is dying and relationship-based selling is the future
- The $10 million deal lost because the CFO’s wedding connection wasn’t in the CRM
- How AI agents like “Magellan” scan 120,000+ contacts to surface your most valuable relationships
- The science behind managing 100-150 relationships effectively (and why more isn’t better)
- How to build “individual vaults” that protect your relationship IP when you change jobs
- Real-world examples of how strategic relationship management drives revenue growth
Key Takeaways:
- Relationships aren’t between buildings, they’re between individuals
- Focus on fewer, deeper relationships rather than chasing more logos
- AI should be “Iron Man,” not “Terminator,” making you better, not replacing you
- The best opportunities often come from dormant relationships in your network
Connect with David Nour:
Website: https://www.davidnour.com/
Avnir Platform: https://www.avnir.com/
Connect with the Hosts: Dean Nolley: dean@salesgrowthimagination.com | 404-307-1841
Jeff Evans: jeff@jvincentcreative.com
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