Struggling with unpredictable sales? You’re not alone. Sales Growth Imagination recently led an interactive workshop for small and mid-sized business owners and leaders focused on building sustainable, repeatable sales systems that drive results.
The Workshop
The event was hosted by Srdjan Gavrilovic, Vice President of Commercial Banking at First Citizens Bank, and led by Dean Nolley, Sales Growth Architect from Sales Growth Imagination.
The session attracted a large group of business owners, CEOs, and sales leaders looking to turn sales growth into a science rather than a guessing game. Attendees included Clarence Williams, Andrew Brümmer, Ashley Hubbard, Mohammad Suleman Shaik, Manish Sachdeva, Daniel Maldonado, John Roughen, Sarah-Anne Wildgoose, Ivan Stanojevic, Robert (Butch) Nicholson, Gerard Magilton, Tyler Parker, Maja Stanojevic, David D. Doerrier, and Trish Kellogg, among others.
Interactive Assessment and Discovery
Participants took the Sales Agility Assessment during the workshop to uncover key growth opportunities in their sales strategy, process, and metrics. This hands-on approach allowed attendees to identify specific gaps in their own sales operations in real time.
The assessment evaluates four critical dimensions: strategy, methodology, analysis, and organization—providing immediate insights into where sales effectiveness breaks down and where the biggest opportunities exist.
Key Takeaways
Why SMB Sales Stall
The workshop explored common sales challenges facing small and mid-sized businesses, from founder bottlenecks to lack of documented processes to inconsistent pipeline management.
The Power of a Documented Process
Attendees learned how a repeatable, scalable system drives growth. When sales processes live in people’s heads rather than documented systems, companies can’t scale effectively or onboard new team members successfully.
AI in Sales
The session included an introduction to AI-powered sales tools that help businesses scale faster, including relationship intelligence platforms and sales engagement technology.
Actionable Insights
Rather than theoretical frameworks, participants left with concrete next steps, free resources, and a clear path to predictable sales success.
Strong Response and Follow-Up
The workshop generated significant interest, with many attendees scheduling follow-up meetings with both Srdjan Gavrilovic and Dean Nolley to discuss their specific sales challenges and opportunities.
Take the Assessment
Even if you didn’t attend the event, you can participate by completing the Sales Agility Assessment at salesxceleration.com. The assessment takes approximately 10 minutes and provides immediate insights into your sales effectiveness across multiple dimensions.
If the results indicate gaps in your sales operation, it may be time for a deeper conversation about building the infrastructure, strategy, and management systems needed for predictable growth.
About the Partners
Sales Growth Imagination is powered by Sales Xceleration and works in partnership with Blackstone and Cullen and Avnir to help small and mid-sized business owners and CEOs enhance their sales operations. From building sales pipelines to developing winning strategies, the practice provides fractional VP of sales leadership and hands-on implementation.
Special Thanks to First Citizens Bank
A special thanks to Srdjan Gavrilovic and First Citizens Bank for hosting this valuable workshop. First Citizens Bank supports business growth through:
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Financing for growth initiatives, buildings, equipment, working capital, and competitor acquisitions
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Cash flow management solutions that create liquidity without additional borrowing
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Overall business advisory services, sharing best practices from their extensive client base
Connect With Sales Growth Imagination
To discuss your sales challenges or schedule a discovery review, reach out to Dean Nolley and Sales Growth Imagination at 678-688-4888 or salesgrowthimagination@gmail.com.
Sales Growth Imagination, LLC | Fractional Sales Leadership for Atlanta B2B Companies
Powered by Sales Xceleration | Partners: Blackstone and Cullen, Avnir